Shopify Editions Summer 2025: Horizons – First Impressions, Key Highlights & Strategic Takeaways
The latest Shopify Editions release, Summer 2025: Horizons, has officially landed, and we’re already digging in. At Total Commerce Partners, we know that every new update can mean a leap forward (o...
If You're Using a Marketing Firm to Do Retention Marketing: Stop
Most brands don’t actually have acquisition and retention bundled under one roof. And when they do, retention is rarely the star of the show. The truth is, acquisition marketing is a different beas...
Why Shopify’s B2B Login Functionality Signals a Smarter Future for Wholesale Commerce
For years, Shopify’s login experience was a point of friction for merchants, especially those managing wholesale or B2B relationships. Passwordless logins, limited customization, and clunky custome...
Mastering Retention Marketing: From First Sale to Forever Fan
We asked our analytics and strategy specialist, Belinda, what retention marketing is. This is what she said: "Retention marketing is ancient—just ask the corner shop owner who remembered your name,...
When You Do Need a Shopify Agency — From a Top Shopify Agency in NYC
In our last blog, we made what might seem like a strange statement: You don’t always need a Shopify agency. Shopify’s native tools, especially on Shopify Plus, offer so much out-of-the-box power th...
Why You Don't Need a Shopify Agency, From a Top Shopify Agency in NYC
Does that sound counterintuitive? Total Commerce Partners is an expert Shopify Plus Partner, surely we should be pushing our eComm agency services in our own blog? Well, sure! But we also approach ...
Tariffs Are Back — Here’s What eCommerce Brands Need to Do Now
Tariffs aren’t just back—they’re biting. Or are they? At time of writing there could be tariffs, but there also could not, or there could be tariffs in 90 days. While the uncertainty affects all bu...
Shopify REST API Deprecation: What It Means in (Relatively) Simple Terms
Change is inevitable in eCommerce technology, and Shopify is no exception. In a major strategic move, Shopify decided to deprecate its REST Admin API in favor of the more powerful and flexible Grap...
Why Shopify Migrations Fail: A Deep Dive into Common Pitfalls and How to Avoid Them
Migrating your eCommerce store to Shopify is an exciting step towards a more scalable and user-friendly platform. However, migrations are not always smooth sailing. Many businesses start the proces...
Custom Themes vs. Shopify’s Framework: The Smarter Choice for Your Store
At Total Commerce Partners, we’ve worked with countless merchants who come to us frustrated by the limitations of their custom Shopify themes. They’ve invested in a beautifully designed storefront,...
Small Screens, Big Sales: The Power of Mobile Shopping
In the not-so-distant past, online shopping meant sitting at a desktop, browsing eCommerce websites, and painstakingly entering credit card details. Fast forward to today, and that experience feels...
Trust Sells: How to Make Your Shopify eCommerce Store Irresistible
Trust is the foundation of your successful online business. Without confidence in your brand, customers are less likely to complete their purchases, leading to increased cart abandonment rates and ...