MERCHANDISING STRATEGY
Merchandising strategy for Shopify and Shopify Plus brands
At Total Commerce, we believe merchandising is more than product placement, it’s a strategic engine that drives revenue growth, margin expansion, and customer lifetime value. Whether you’re operating on Shopify or scaling on Shopify Plus, a sophisticated merchandising strategy ensures the right products are shown to the right customers at the right time and across every channel.
Our team blends commercial insight, Shopify technical expertise, and data-led decision-making to build merchandising frameworks that drive measurable growth.
01
Commercial and data audit
We start by analyzing SKU-level performance, margin contribution, inventory velocity, customer segmentation data, AOV and LTV patterns and conversion rates by collection. This provides a baseline for identifying opportunity areas like hero products, high margin SKUs, bundles and underexposed best-sellers.
02
Category and navigation architecture
We structure navigation to improve product discoverability, reduce friction in the buying journey, align collections with customer intent and optimise filtering and faceted search. This includes intelligent mega menus, segmented landing collections and collection rule automation inside Shopify.
03
Product prioritisation and collection logic
Using Shopify’s automated collections, tags and metafields, we implement margin-weighted sorted, inventory-aware product ranking, seasonal rotation logic, bestseller biasing and new product launch positioning. For Shopify Plus brands, we can incorporate advanced automation and custom scripts to dynamically adjust merchandising logic.
04
Cross-sell, upsell and bundling strategy
A structured cross-sell strategy can significantly increase AOV and LTV. To do so, we design complimentary product logic, bundle offers based on purchasing behaviour, cart-level cross-sells, PDP related-product intelligence and post-purchase merchandising. Every recommendation is grounded in actual data, no guesswork.
05
Promotional and campaign merchandising
Rather than discounting reactively, we work to create structured promotional frameworks for campaign landing pages, segmented promotional collections, limited-time merchandising rotations, margin-protected offer design and inventory-driven sale logic. This ensures that promotions drive profit. Not just noticeability.
06
International and multi-store merchandising
For brands running multi-region storefronts, we align merchandising with local inventory pools, currency strategies, regional product popularity and cultural buying patterns. Your merchandising strategy needs adapt to each market.
