Analytics and reporting

Turn your Shopify data into revenue decisions

In e-Commerce, growth doesn’t come from more data, it comes from better decisions.
At Total Commerce, we help ambitious brands transform raw Shopify data into clear, actionable insights that drive performance. From executive dashboards to channel attribution modelling, we design analytics frameworks that empower leadership teams, marketers, and operators to make confident, revenue-focused decisions.
If you’re running on gut instinct, disconnected reports, or conflicting numbers, we will fix that.

Our analytics and reporting approach

1. Establish a single source of truth
We unify your data across Shopify (orders, customers, products, discounts), paid media platforms, Email and SMS, subscriptions, ERP/inventory systems as well as GA4 and server-side tracking. By cleaning and standardising your data, we eliminate discrepancies and create a trusted performance baseline. No more “which number is correct?” conversations.

2. Executive dashboards that drive action
We design custom dashboards tailored to your business model and growth stage. Your reporting might include revenue and contribution margin, MER(Marketing Efficiency Ratio), blended CAC, customer acquisition channel, new vs. returning revenue, AOV and conversion rate trend, inventory velocity, subscription retention curves and Cohort LTV analysis. Everything visualised, everything decision-ready.

3. Advantage attribution and channel clarity
Last-click attribution rarely tells the full story. We help brands move beyond platform bias and understand true incremental impact, assisted conversion paths, paid vs. organic halo effects and customer acquisition cost by lifecycle stage. Whether using GA4, platform APIs or hybrid models, we create attribution logic that reflects how your customers actually buy.

4. LTV and cohort analysis
Growth isn’t about ROAS, it's about Lifetime Value. We build cohort reporting frameworks that answer questions like: How much are new customers really worth? Are we acquiring profitable cohorts? How long does CAC pay back? Which channels drive the highest retention? How do promotions impact long-term margin? This allows you to confidently scale your spending, or pull back when needed.

5. Forecasting and scenario planning
We don’t just report what happened. We help you model what happens next. Our forecasting support includes revenue projection modeling, budget simulations, CAC sensitivity analysis, margin impact forecasting as well as inventory and demand planning inputs. Data becomes a planning tool, not a hindsight report.

Who is this for?

We our framework is ideal for:
-Scaling DTC brands
-Hybrid B2B/DTC businesses
-Subscription-heavy models
-International Shopify operators
-Brands spending £50k–£1m+ per month on paid media
-Leadership teams needing board-ready reporting
If you’re serious about performance clarity, you’re in the right place.

Why Total Commerce?

We’re not just dashboard builders. We’re e-Commerce growth operators.
Our analytics services integrate with lifecycle marketing, subscription optimisation, international expansion, and B2B commerce strategies and create one connected performance engine.
Shopify and Shopify Plus brands often grow faster than their reporting frameworks.
Our analytics systems are designed specifically for Shopify ecosystems, not generic BI setups.
If your business is generating data but lacking clarity, we can help you transform analytics into a competitive advantage.
Let’s build a reporting ecosystem that powers confident growth.

Clients who have trusted Total Commerce with their Analytics & Reporting

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