TECHNICAL SEO
Technical SEO services for scalable e-Commerce growth
At Total Commerce, technical SEO isn’t treated as a checklist, it’s a growth engine. As a specialist Shopify and Shopify Plus consultancy, Total Commerce helps ambitious brands build search visibility on strong technical foundations that scale with traffic, product range, and international expansion.
If your store isn’t being indexed correctly, loads slowly, struggles with duplicate content, or can’t scale across markets, technical SEO is likely the bottleneck. We solve these issues at the architecture level, not just the surface level.
01
Full technical audit and opportunity mapping
We begin with a comprehensive audit covering crawl diagnostics, indexation analysis, site architecture, internal linking structures, canonical and redirect strategy, core web vitals performance and international SEO (where applicable). We translate these findings into clear commercial priorities, not just compiling a list of errors.
02
Shopify architecture optimisation
Shopify’s URL structure is fixed in some areas, but that doesn’t mean you’re stuck with what you have. We work to optimize collection hierarchies, product-to-collection linking, faceted navigation handling, canonical tag logic, pagination controls and XML sitemap refinement. For Shopify Plus merchant, we also leverage advanced scripting and automation opportunities to improve index control at scale.
03
Site speed and core web vitals engineering
Technical SEO and performance go hand-in-hand. We optimise theme code efficiency, liquid logic simplification, app bloat reduction, JavaScript deferment, image handling and compression, server response times and third-party script governance. Our team ensures your store performs within Google’s Core Web Vitals benchmarks without compromising UX or functionality.
04
Structured data and schema implementation
We implement and validate structured data across products, reviews, FAQs, breadcrumbs, articles and organisation data. This improves eligibility for rich results, enhances SERP visibility and increases click-through rates.
05
International and multi-store SEO
If you operate multiple Shopify storefronts, multi-currency store or region-specific subfolders or subdomains, we manage hreflange configuration, geo-targeting, duplicate content control, international sitemap strategy and cross-domain authority flow. This ensures that global growth does not create technical chaos.
06
Migration and replatforming SEO Protection
Are you moving to Shopify or Shopify Plus? Then we can help you manage URL mapping, redirect strategy, pre-launch crawl validation, indexation control, post-migration monitoring and traffic preservation strategy. Our goal is to protect your rankings and unlock new growth for your business.
