Customer acquisition starts a business. Customer retention is what builds them.

Customer retention is the keystone of sustainable growth in any business, doubly so for e-Commerce. The right promotion or sale can ensure a purchase, but few companies manage to turn that purchase into a relationship. With our help, we can help you become one of the few.
We will work with you to design and execute retention strategies to turn first time buyers into loyal customers. Not with annoying marketing practices or underhanded tactics, but with systems that will improve customer experience and increase LTV.

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It’s not a happy accident, retention is by design

A pop-up or promotional email might get someone to visit your store, but a click does not equal a sale. And a sale does not guarantee a repeat customer. That only happens when every part of your storefront, from layout through checkout and even into post purchase experience all work together to create a smooth and enjoyable experience for the customer.

We will work with you to help with:

- Identifying where in the purchasing process your customers are dropping off
- Understanding repeat purchase behaviour and buying cycles
- Designing retention flows that feel organic rather than intrusive
- Building loyalty strategies that line up with your margins

Whether DTC, B2B or some combination of the two, we will help you create a retention system that is tailored to your business’s needs and to your customer’s wants.

Planning for retention makes planning for everything else easier

Retention isn't just a marketing campaign. It’s a continuous process. Our strategies are built around increasing repeat purchase rate, improving customer lifetime value and creating brand advocates, not just repeat buyers.
High retention doesn't just look good on paper, it changes the economic landscape of your enterprise. A strong LTV means better margins, more predictable revenue and clearer acquisition planning. We will help you build your business on a foundation of loyal customers. A foundation supported by clearly roadmarked strategies, robust tooling and a Shopify ecosystem that works for you.
If you're ready to move past chasing one off purchases and start creating lasting relationships with customers, we're ready to help you.

Capabilities

Shopify store builds, Shopify Redesigns, Shopify Plus Projects, Custom Shopify Themes, International Shopify Stores, Accessibility

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Your Partners in eCommerce

Collaborate

At Total Commerce, Shopify builds are viewed as collaborations rather than deliveries. You will work alongside our experienced team of designers and developers to build a store that not only reflects your unique brand, but will be able to scale with your business.

Create

Whether you're launching a new store, redesigning an existing store or expanding into new avenues, we will be there every step of the way to make sure that you end up with a store that is tailor made for you and your business.

Convert

A great Shopify store does more than look good. We design with performance in mind, using data, user behaviour insights, and structured testing to improve conversion rate, increase average order value, and reduce friction across the customer journey. Every design decision has a commercial purpose.

Construct

Under the surface, structure matters. We build clean, scalable Shopify architecture with robust theme development, structured data, app integration planning, and performance optimisation. The result is a store that loads fast, scales smoothly, and supports your growth without constant rework.

If you’re looking for a Shopify partner who understands that success is built on solid foundations, you've come to the right place.

Make Shopify Work for You

Clients That Trust Us

Case Studies

Lonely Planet

we increased Lonely Planet's revenue by 5x

Migrate | Redesign | Customize

Lonely Planet came to us after realizing their custom eCommerce platform required too much maintenance for not enoug return. They wanted to move to Shopify Plus to benefit from checkout features such as Shop Pay and loved the idea of a CMS their team could modify.

The result was more than they could have imagined. Within the first year, revenue DOUBLED. On top of that, we were responsible for making sure information made it to one of six international warehouses...and that tracking made it back to Shopify.

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