RETENTION MARKETING

Customer acquisition starts a business. Customer retention is what builds them.

Customer retention is the keystone of sustainable growth in any business, doubly so for e-Commerce. The right promotion or sale can ensure a purchase, but few companies manage to turn that purchase into a relationship. With our help, we can help you become one of the few.
We will work with you to design and execute retention strategies to turn first time buyers into loyal customers. Not with annoying marketing practices or underhanded tactics, but with systems that will improve customer experience and increase LTV.

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Discover Email Designs That Generate Revenue

It’s not a happy accident, retention is by design

A pop-up or promotional email might get someone to visit your store, but a click does not equal a sale. And a sale does not guarantee a repeat customer. That only happens when every part of your storefront, from layout through checkout and even into post purchase experience all work together to create a smooth and enjoyable experience for the customer.

We will work with you to help

Whether DTC, B2B or some combination of the two, we will help you create a retention system that is tailored to your business’s needs and to your customer’s wants.

Identifying where in the purchasing process your customers are dropping off

Understanding repeat purchase behaviour and buying cycles

Designing retention flows that feel organic rather than intrusive

Building loyalty strategies that line up with your margins

Planning for retention makes planning for everything else easier

Retention isn't just a marketing campaign. It’s a continuous process. Our strategies are built around increasing repeat purchase rate, improving customer lifetime value and creating brand advocates, not just repeat buyers.
High retention doesn't just look good on paper, it changes the economic landscape of your enterprise. A strong LTV means better margins, more predictable revenue and clearer acquisition planning. We will help you build your business on a foundation of loyal customers. A foundation supported by clearly roadmarked strategies, robust tooling and a Shopify ecosystem that works for you.
If you're ready to move past chasing one off purchases and start creating lasting relationships with customers, we're ready to help you.

Capabilities

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Flexible Retainers

Email & SMS

Customer retention

Lifecycle marketing

Subscription optimization

LTV Optimization

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How We Work

01

Collaborate

At Total Commerce, Shopify builds are viewed as collaborations rather than deliveries. You will work alongside our experienced team of designers and developers to build a store that not only reflects your unique brand, but will be able to scale with your business.

02

Create

Whether you're launching a new store, redesigning an existing store or expanding into new avenues, we will be there every step of the way to make sure that you end up with a store that is tailor made for you and your business.

03

Convert

A great Shopify store does more than look good. We design with performance in mind, using data, user behaviour insights, and structured testing to improve conversion rate, increase average order value, and reduce friction across the customer journey. Every design decision has a commercial purpose.

04

Construct

Under the surface, structure matters. We build clean, scalable Shopify architecture with robust theme development, structured data, app integration planning, and performance optimisation. The result is a store that loads fast, scales smoothly, and supports your growth without constant rework.

If you’re looking for a Shopify partner who understands that success is built on solid foundations, you've come to the right place.

Make Shopify Work For You

Clients That Trust Us With Retention

Case Studies

Migrate

Redesign

Customize

Lonely Planet

we increased Lonely Planet’s revenue by 5x

Migrate

Redesign

Customize

Lonely Planet came to us after realizing their custom eCommerce platform required too much maintenance for not enough return. They wanted to move to Shopify Plus to benefit from checkout features such as Shop Pay and loved the idea of a CMS their team could modify. The result was more than they could have imagined. Within the first year, revenue DOUBLED. On top of that, we were responsible for making sure information made it to one of six international warehouses...and that tracking made it back to Shopify.

Lonely Planet came to us after realizing their custom eCommerce platform required too much maintenance for not enough return. They wanted to move to Shopify Plus to benefit from checkout features such as Shop Pay, the ability to integrate with their ERP system and to take advantage of all the benefits of the Shopify ecosystem.

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Migrate

Redesign

Customize

Blue Ocean Traders

We successfully moved business operations for this b2b brand to Shopify Plus.

Migrate

Redesign

Customize

Blue Ocean traders was on a custom platform with a custom Netsuite Integration. Needless to say it moved slow and any changes were basically impossible to make. They tasked us with migrating to Shopify Plus and reworking their Netsuite integration with minimal change to their overall business process. The migration required detailed work on over 50,000 SKUs along with unique business processes. Order edits in Netsuite needed to flow back into Shopify to ensure the customer always had an accurate order history.

Blue Ocean traders was on a custom platform with a custom Netsuite Integration. Needless to say it moved slow and any changes were basically impossible to make. They tasked us with migrating to Shopify Plus and integrating their ERP.

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Three web pages displaying interior design products on a light blue background - Blue Ocean Traders Migration
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