Total Commerce Blog
Shopify Just Opened B2B to Everyone
b2b
Shopify Just Opened B2B to Everyone
Shopify Just Opened B2B to Everyone
Shopify just made one of its most consequential B2B moves in years; and at first glance, it looks like a...
b2b
Shopify Just Opened B2B to Everyone
Shopify just made one of its most consequential B2B moves in years; and at first glance, it looks like a...
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SEO Safe Migrations - Why It Matters
You’ve just migrated to Shopify. The site looks better. It loads faster. Conversion rates should improve. And yet, somehow, organic...
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Why a Klaviyo Audit Might Be the Fastest Way to 3x Your Email Revenue
For many e-Commerce brands, Klaviyo is seen as a dependable revenue engine quietly running in the background. Flows are built,...
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Why Shopify’s Latest URL Change Is a Bigger Deal Than It Looks
Shopify doesn’t make noisy changes very often; but when it does, smart operators pay attention. One of the more understated...
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The Ebb and Flow of the e-Commerce Space - Open AI Already Walking Back In-Chat Checkout
When Open AI announced it plans to enable Instant Checkout, an in-chat check-out feature, it was met with raised eyebrows....
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Events
What We Learned in Lisbon: The Real Bottleneck Isn’t the Storefront
Belinda and Jason have just returned from E-Commerce Connect Lisbon, and the conversations from that week are still top of...
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Events
E-Commerce Berlin Expo 2026 is now behind us!
E-Commerce Berlin Expo 2026 is now behind us, and it’s safe to say the experience was both valuable and incredibly...
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EU eCommerce Accessibility Requirements Are Here: What the European Accessibility Act Means for Online Businesses (and How It Differs From the US)
If your team sells online, chances are you’ve heard “ADA compliance” used as shorthand for digital accessibility. That phrasing is...
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AI Readiness in eCommerce: What Brands Need to Prepare for 2026 (and Why It Starts Now)
Over the past few months, we’ve been doing something we believe every serious commerce brand should be doing right now:...
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Events
Holiday Shopping Didn’t Break Records the Way You Think
What BFCM 2024 Revealed About the Next Phase of eCommerce Holiday shoppers showed up differently this season. Yes, the long...
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Winter ’26 Is Here. Say Hello To Shopify’s RenAIssance Edition
Shopify’s new Winter ’26 release (dubbed the “RenAIssance Edition”) has just dropped. For anyone serious about next-gen commerce, this one...
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The Best Loyalty Programs Available to Shopify Merchants (And How to Choose the Right One)
If you caught our recent article, “Loyalty Tiers That Actually Boost LTV (Not Just Discounts),” you already know one thing...
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How Bookkeep Simplifies Shopify Accounting for Multi-Channel Businesses
Ever look at your Shopify payout and wonder where your money went? You’re not imagining things. Shopify tells you how...
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Loyalty Tiers That Actually Boost LTV (Not Just Discounts)
How Shopify Brands Can Turn Loyalty Into Long-Term Growth If you run a Shopify store, you already know how much...
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The Shopify Functions Cookbook for eCommerce Stores
A Total Commerce exclusive for the flavor-obsessed merchant Welcome to the kitchen, commerce connoisseurs! Today, we’re trading our mixing bowls...
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The Shopify CRO Sprint: 10 Quick Wins to Max Out BFCM Sales
These are things you should’ve been doing in the summer, but probably didn’t. :/ It’s okay. We’ve got you covered,...
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b2b
Wholesale Portal CRO Benchmarks 2025
Turning Wholesale Logins into Long-Term Growth Wholesale eCommerce has come a long way. What used to be an afterthought, a...
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Big News: You Can Now Accept ACH Payments Right Through Shopify!
If you’ve ever felt the pain of juggling ACH payments outside of Shopify, we’ve got great news: those days are...
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Internationalisation and the Global Expansion
Shopify Markets: An Amazing Tool But Not the Whole Story For ambitious DTC brands, internationalisation is no longer optional, it’s...
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The State of B2B & Wholesale on Shopify in 2025
When Shopify launched back in 2006, it wasn’t exactly thinking about bulk orders of industrial cleaning supplies, medical devices, or...
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Why Retention Deserves a Bigger Slice of Your Budget (and How to Make the Case)
In most companies, acquisition gets the bulk of the budget. Big campaigns, paid media, and influencer programs feel like obvious...
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How to Preserve SEO During a Magento to Shopify Migration
If you’ve been running an eCommerce store on Magento for the past decade or so, odds are you’ve invested heavily...
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The Retention Audit: How to Identify Leaks in Your Customer Journey
Retention isn’t just about keeping customers, it’s about building a system that makes leaving feel like a mistake. Most brands...
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Core Web Vitals Deep-Dive: CLS, LCP & TTFB for eCommerce Success
Improving ecommerce performance isn’t just about sleek design or trendy branding, it’s about speed, stability, and user trust. Google’s Core...
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eCommerce Beyond Products: Selling Services Like Instructor Training on Shopify
Most merchants come to Shopify thinking about products. It is the classic image: a digital storefront with a catalog of...
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Building Multi-Brand Shopify Ecosystems: Navigating One Shopify Store vs. Many Shopify Stores
When brands scale, whether it’s organically or through acquisition, they often face a deceptively complex question: should we manage all...
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EventBridge vs Webhooks for Ops: What Shopify Merchants Really Need to Know
If you’ve been running an eCommerce operation for any amount of time, you’ve probably bumped into a recurring challenge: “How...
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Mobile UX After iOS 18: 3 Quick Tests to See if Your Shopify Site’s Ready
Mobile UX has always been a moving target, and with the release of iOS 18, that target just shifted again....
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NetSuite vs Magento vs Shopify: The Total Cost of Ownership (TCO) Smack‑Down
Choosing an eCommerce platform isn’t just about features. It’s about understanding the real cost of doing business, today, tomorrow, in...
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Headless at $100M: When Hydrogen Makes Sense (And When It Doesn't) - by Daria Rose
I recently spoke with a solo developer at a company doing over $100 million in revenue. He's a traditionally trained...
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Win‑Back Flow Tear‑Down for High-Performance Retention Marketing
Retention marketing is not about generic discounts or overused automations. It's about precision, timing, and relevance. A win‑back flow is...
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Win‑Back Flow Email Templates
If you haven’t read our full breakdown on how to build a high-performing win‑back flow, start there: Win‑Back Flow Tear‑Down...
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What Happens to Your Data When You Migrate to Shopify?
Thinking about switching to Shopify? Smart move. Whether you're re-platforming from Magento, WooCommerce, BigCommerce, or Salesforce Commerce Cloud to Shopify,...
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Performance, Security, and Scale: Why Shopify Wins Over Magento for Modern Brands
What We Mean by “Modern Brands” Modern brands today are digitally native, customer-obsessed, and operationally agile. They don’t just sell...
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How to Convince Your Boss to Switch from Magento to Shopify
If you're a digital manager or internal advocate aiming to modernize your company's eCommerce platform, transitioning from Magento (Adobe Commerce)...
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5 Low‑Lift Speed Wins for Your Shopify Store Before Summer Sales
The summer shopping season is heating up, and every second counts! Page speed isn’t just a “nice to have”, it’s...
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Why 1 in 3 Magento Stores Are Jumping Ship — And Landing on Shopify
If you're running your online business on Magento, this stat might sting a little: 1 in 3 Magento store owners...
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Avoid These 7 Common Magento-to-Shopify Migration Mistakes
Thinking of switching your eCommerce store from Magento to Shopify? It’s an exciting move with a lot on the line....
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Hosted, High-Performing, and Hassle-Free: How Shopify Simplifies eCommerce for Scaling Brands
If you're leading a fast-growing brand, you know the highs of big launches and viral moments — but you also...
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Why Now Is the Right Time to Migrate from Magento to Shopify
If you’re running your online store on Magento, you’ve probably felt it: things are getting harder. Updates take longer, developers...
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Shopify Editions Summer 2025: Horizons – First Impressions, Key Highlights & Strategic Takeaways
The latest Shopify Editions release, Summer 2025: Horizons, has officially landed, and we’re already digging in. At Total Commerce Partners,...
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If You're Using a Marketing Firm to Do Retention Marketing: Stop
Most brands don’t actually have acquisition and retention bundled under one roof. And when they do, retention is rarely the...
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Why Shopify’s B2B Login Functionality Signals a Smarter Future for Wholesale Commerce
For years, Shopify’s login experience was a point of friction for merchants, especially those managing wholesale or B2B relationships. Passwordless...
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Mastering Retention Marketing: From First Sale to Forever Fan
We asked our analytics and strategy specialist, Belinda, what retention marketing is. This is what she said: "Retention marketing is...
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When You Do Need a Shopify Agency — From a Top Shopify Agency in NYC
In our last blog, we made what might seem like a strange statement: You don’t always need a Shopify agency....
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Why You Don't Need a Shopify Agency, From a Top Shopify Agency in NYC
Does that sound counterintuitive? Total Commerce Partners is an expert Shopify Plus Partner, surely we should be pushing our eComm...
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Tariffs Are Back — Here’s What eCommerce Brands Need to Do Now
Tariffs aren’t just back—they’re biting. Or are they? At time of writing there could be tariffs, but there also could...
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Shopify REST API Deprecation: What It Means in (Relatively) Simple Terms
Change is inevitable in eCommerce technology, and Shopify is no exception. In a major strategic move, Shopify decided to deprecate...
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Why Shopify Migrations Fail: A Deep Dive into Common Pitfalls and How to Avoid Them
Migrating your eCommerce store to Shopify is an exciting step towards a more scalable and user-friendly platform. However, migrations are...
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Custom Themes vs. Shopify’s Framework: The Smarter Choice for Your Store
At Total Commerce Partners, we’ve worked with countless merchants who come to us frustrated by the limitations of their custom...
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It's no secret. Daria shops. A lot. She decided to share her thoughts not just on the products she's pruchased, but on the process of buying these products.
This is where you go if you want a scolding. Belinda explores various topics including macroeconomic theory, tailoring, and occasional rants about ecommerce.