Total Commerce Blog

The Retention Audit: How to Identify Leaks in Your Customer Journey

Retention isn’t just about keeping customers, it’s about building a system that makes leaving feel like a mistake. Most brands bleed revenue quietly because they never take a hard look at the crack...

Core Web Vitals Deep-Dive: CLS, LCP & TTFB for eCommerce Success

Improving ecommerce performance isn’t just about sleek design or trendy branding, it’s about speed, stability, and user trust. Google’s Core Web Vitals (CWV) have become the gold standard for measu...

eCommerce Beyond Products: Selling Services Like Instructor Training on Shopify

Most merchants come to Shopify thinking about products. It is the classic image: a digital storefront with a catalog of things you can touch, wear, or hold. But in reality, Shopify’s flexibility ma...

Building Multi-Brand Shopify Ecosystems: Navigating One Shopify Store vs. Many Shopify Stores

When brands scale, whether it’s organically or through acquisition, they often face a deceptively complex question: should we manage all of our brands under one Shopify store, or split them into mu...

EventBridge vs Webhooks for Ops: What Shopify Merchants Really Need to Know

If you’ve been running an eCommerce operation for any amount of time, you’ve probably bumped into a recurring challenge: “How do I get data from Shopify into my operations stack, in real time, with...

Mobile UX After iOS 18: 3 Quick Tests to See if Your Shopify Site’s Ready

Mobile UX has always been a moving target, and with the release of iOS 18, that target just shifted again. As of July, 2025, there are 1.56 billion active iPhone users in the world. If your Shopify...

NetSuite vs Magento vs Shopify: The Total Cost of Ownership (TCO) Smack‑Down

Choosing an eCommerce platform isn’t just about features. It’s about understanding the real cost of doing business, today, tomorrow, in weeks, and even years from now. It’s about scalability, flexi...

Headless at $100M: When Hydrogen Makes Sense (And When It Doesn't) - by Daria Rose

I recently spoke with a solo developer at a company doing over $100 million in revenue. He's a traditionally trained engineer who joined the brand in 2020 and didn’t come up through the Shopify eco...

Win‑Back Flow Tear‑Down for High-Performance Retention Marketing

Retention marketing is not about generic discounts or overused automations. It's about precision, timing, and relevance. A win‑back flow is one of the most underutilized but high-ROI lifecycle stra...

Win‑Back Flow Email Templates

If you haven’t read our full breakdown on how to build a high-performing win‑back flow, start there: Win‑Back Flow Tear‑Down and Template for High-Performance Retention Marketing That article unpac...

What Happens to Your Data When You Migrate to Shopify?

Thinking about switching to Shopify? Smart move. Whether you're re-platforming from Magento, WooCommerce, BigCommerce, or Salesforce Commerce Cloud to Shopify, moving platforms can open up a world ...

Performance, Security, and Scale: Why Shopify Wins Over Magento for Modern Brands

What We Mean by “Modern Brands” Modern brands today are digitally native, customer-obsessed, and operationally agile. They don’t just sell products, they build communities, operate across multiple ...