Mastering Retention Marketing: From First Sale to Forever Fan
We asked our analytics and strategy specialist, Belinda, what retention marketing is. This is what she said: "Retention marketing is ancient—just ask the corner shop owner who remembered your name,...
Why Auditing Your Shopify Store is Essential for eCommerce Success
Running a Shopify store can be rewarding, but achieving success requires more than just setting your shop up and adding products. Continual auditing ensures your store functions optimally and meets...
How to Preserve Your UA Data Before the July 2024 Deadline
You've successfully transitioned from Universal Analytics (UA) to Google Analytics 4 (GA4) due to the mandatory switch enforced by Google. While the transition may have been challenging for some, o...