Total Commerce Blog

If You're Using a Marketing Firm to Do Retention Marketing: Stop

Most brands don’t actually have acquisition and retention bundled under one roof. And when they do, retention is rarely the star of the show. The truth is, acquisition marketing is a different beas...

Mastering Retention Marketing: From First Sale to Forever Fan

We asked our analytics and strategy specialist, Belinda, what retention marketing is. This is what she said: "Retention marketing is ancient—just ask the corner shop owner who remembered your name,...

Shopify REST API Deprecation: What It Means in (Relatively) Simple Terms

Change is inevitable in eCommerce technology, and Shopify is no exception. In a major strategic move, Shopify decided to deprecate its REST Admin API in favor of the more powerful and flexible Grap...