Moscot is a heritage, family-owned eyewear brand with deep roots in New York City and a global reputation for timeless design and craftsmanship. 

To elevate one of its most iconic frames, the Lemtosh, Total Commerce Partners partnered with Moscot to create Lemtosh Lab, a premium customization experience designed to feel as refined and exclusive as a luxury watch purchase.

Success criteria:

• Deliver a Rolex-like customization experience

• Promote exclusivity through a single, iconic product

• Enable fast, intuitive customization and checkout

• Appeal to a global luxury audience

What We Did

• UX design for luxury customization

• Custom front-end development

• Zero third-party libraries

• Performance-first architecture for exceptional speed

How We Did It

Total Commerce Partners collaborated closely with Zack Moscot, who has a unique vision and knows exactly what he wants, to bring a bold, luxury-first vision to life. Together, we designed an experience that allows customers to select a Lemtosh frame, choose size and custom tint options, and complete checkout seamlessly, all while preserving the craftsmanship and heritage of the brand. Built entirely without external libraries, the project was a focused, joyful development effort that balanced elegance, performance, and precision.

Results

Lemtosh Lab successfully elevated a classic product into a modern luxury experience. Through thoughtful UX, lightning-fast performance, and an emphasis on exclusivity, Total Commerce Partners helped Moscot create a customization journey that feels timeless, premium, and globally compelling.

Elevated Luxury UX

Before:

Customization experiences often feel complex or utilitarian, failing to reflect the emotional value of a premium product.

After:

Total Commerce Partners designed a clean, guided UX that feels intentional and indulgent. Customers move effortlessly through frame selection, sizing, and tint customization with clarity and confidence, mirroring the experience of purchasing a high-end luxury item.

Exceptional Speed Through Purpose-Built Development

Before:

Many customization tools rely heavily on third-party libraries, which can slow performance and introduce technical constraints.

After:

By building Lemtosh Lab with no external libraries, Total Commerce Partners delivered an experience that loads quickly, responds instantly, and feels effortless, critical for maintaining a premium perception.

Exclusivity Driving Global Demand

Before:

Limited customization offerings did not fully capitalize on the emotional connection customers have with the Lemtosh frame.

After:

By focusing on a single iconic product and presenting it as a bespoke experience, Lemtosh Lab reinforced exclusivity. The result was a standout reception, particularly in Europe, where the experience resonated strongly with luxury consumers.

We’re Still Doing It

Total Commerce Partners continues to support Moscot with daily collaboration and ongoing enhancements, working closely with Zack Moscot to support the brand’s global vision while honoring its legacy.

What’s Next?

As Moscot continues to explore cutting-edge technology and international expansion, Total Commerce Partners remains a strategic partner, ready to evolve the experience while preserving what makes the brand iconic.