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Anima Mundi - Making Something Awesome Even Better

Anima Mundi - Making Something Awesome Even Better

Anima Mundi Apothecary asked us to help reorganize and improve their eCommerce store, so we first looked at the analytics. With phenomenal success reflected in a high conversion rate, we knew we had to dig deep to find ways of capitalizing on success to ensure sustainability.

What we did

  • CRO+
  • Conversion Rate Optimization
  • Custom Theme Development
  • Growth Strategy

How we did it

We started with a fully digital design system as a recipe for updating the store, removing inconsistent CTAs, and updating key pages on the store for a better user experience.

Increasing the conversion rate was less important than increasing the Average Order Value (AOV) for Anima Mundi Herbals. We looked for ways to make meaningful design and development updates without impacting the success of the bootstrapped current site.

Our CRO+ audit showed us that Anima Mundi customers were looking for information as part of the conversion funnel. We created a custom blog experience that allowed customers to find the information they needed and to purchase while they learned - boosting engagement and providing true value.
We completely reorganized their mega-nav and site structure to ensure that users were finding what they wanted faster and more efficiently.

We implemented key design updates that subtly delivered a consistent eCommerce user experience on the store.


Anima Mundi continues to grow in both conversion rate and revenue. What TVP accomplished was a way to improve and sustain consistent growth.

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