Custom Builder

VSSL Gear: So Much In a Small Vessel

VSSL Gear: So Much In a Small Vessel

When VSSL Gear approached us to help completely redesign their BYO, they had no idea we’d recommend a completely new solution based on our CRO+ audit. The original VSSL Build Your Own was a customized app that added bloat, increased page speed, and had not been future-proofed.

What we did

  • CRO+ Audit
  • Custom Design
  • Custom Theme Development

How we did it

We started with a full CRO+ audit, digging into analytics, heat map tracking, and UX/UI. This gave us the necessary roadmap to solving the challenges VSSL Gear had.

The new BYO was to be a custom front-end solution for a couple of very good reasons:

  • Custom solutions for future customization – We do not only build to last, we build to build on in the future.
  • Logistics and operations – As fulfillment experts, we knew VSSL needed a fulfillment solution seamlessly integrated with Brightpearl ERP.
  • They needed it fast – just like the VSSL product itself, TVP had to pack a fully custom build into a very short period.

Once we had the data, we could begin developing the custom BYO while making some data-driven design and UX updates to the VSSL Gear eCommerce store.


The TVP CRO+ site audit allowed us to get to the heart of the customer journey and make strategic updates based on real data that ensured real results. The customized BYO continues to enhance the VSSL Gear customer experience as they customize and purchase their VSSLs (vessels) on the VSSL Gear eCommerce store.

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