B2B pricing and catalogues

B2B pricing and catalogue strategy built for scale

Wholesale e-Commerce isn’t just about listing huge sets of products online, it’s about delivering the right price, the right catalogue, to the right customer, every time, no matter the scale.
At Total Commerce, we help brands design and implement sophisticated B2B pricing and catalogue strategies that drive operational efficiency, improve buyer experience, and support scalable growth, and doing it powered by Shopify.
Whether you're launching wholesale for the first time or upgrading from a legacy system, we build B2B infrastructure that works for your sales team, your operations team, and your customers.

How we build a strategy that works for you

Our development roadmap will allow us to analyze and implement changes at friction points to streamline your operations

1. Custom B2B catalogue management
B2B often requires curated access to products. Not every buyer should see every SKU. We will help you create account-specific visibility, region-based catalogues, channel-restricted SKUs, as well as pre-order and backorder visibility rules. By aligning catalogue access with pricing logic, we create a seamless wholesale buying experience that mirrors how your sales team already operates.

2. Integrated ERP and operational alignment
Shopify B2B functionality becomes significantly more powerful when connected to backend systems. We support integration with ERP to ensure real-time inventory sync, account credit limits, payment terms enforcement, order routing and fulfilment workflows. The result is your B2B store doesn't operate as a silo, instead it becomes part of your operational infrastructure.

3. Unified DTC and B2B architecture
Many brands struggle with whether to separate wholesale and DTC experiences. We architect systems that support single-store unified experiences, separate wholesale storefronts, headless or hybrid implementations, shared inventory across channels and distinct customer journeys. Our goal is to support growth without introducing unnecessary complexity.

4. Streamlines buyer experience
Modern wholesale buyers expect speed and clarity. We design UX specifically for B2B users to allow for quick order forms, bulk SKU input, reorder from past purchases, saved carts and clear pricing visibility. We combine operational rigor with thoughtful storefront design to reduce friction and increase reorder rates.

5. Global wholesale enablement
For brands expanding internationally, we design pricing and catalogue structures that support multi-currency price lists, cross-border tax rules, region-specific product availability, and localized buyer experiences. This is particularly valuable for brands moving between the US and Europe, where regulatory, tax, and pricing expectations differ significantly.

6. Data-driven optimization
B2B shouldn't be static. Which is why we make sure to analyze order frequency, account LTV, margin by pricing tier and product performance by customer segment. From there, we refine pricing tiers, catalogue structures and reorder flows to drive sustainable wholesale growth.

The Modern B2B Challenge

B2B commerce today is more complex than ever:
-Customer-specific pricing agreements
-Tiered and volume-based discounts
-Contract pricing and net terms
-Region-specific catalogues
-ERP-driven inventory and price syncing
-Sales rep–assisted ordering
-Private or gated product visibility
Most platforms struggle to manage this complexity without heavy customization. That’s where we come in.
If you're moving from:
-A custom wholesale portal
-WooCommerce B2B
-Magento B2B
-Manual order-taking via email
-Disconnected ERP portals
We audit your current pricing logic and catalogue structure, then rebuild it in Shopify with scalability in mind.
We don’t just replicate your current system at a larger scale, we improve it.

Why Total Commerce Partners?

Your pricing and catalogue structure impacts margin, operational cost, buyer satisfaction, and expansion readiness. We design it accordingly. Whether you're launching wholesale for the first time or untangling years of pricing complexity, Total Commerce can help you build a structured, scalable B2B ecosystem inside Shopify.
Let’s design pricing and catalogue systems that grow with you.

Clients who have trusted Total Commerce with their B2B Pricing & Catalogue

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