B2B PRICING
B2B pricing and catalogue strategy built for scale
Wholesale e-Commerce isn’t just about listing huge sets of products online, it’s about delivering the right price, the right catalogue, to the right customer, every time, no matter the scale.
At Total Commerce, we help brands design and implement sophisticated B2B pricing and catalogue strategies that drive operational efficiency, improve buyer experience, and support scalable growth, and doing it powered by Shopify.
Whether you're launching wholesale for the first time or upgrading from a legacy system, we build B2B infrastructure that works for your sales team, your operations team, and your customers.
01
Custom B2B catalogue management
B2B often requires curated access to products. Not every buyer should see every SKU. We will help you create account-specific visibility, region-based catalogues, channel-restricted SKUs, as well as pre-order and backorder visibility rules. By aligning catalogue access with pricing logic, we create a seamless wholesale buying experience that mirrors how your sales team already operates.
02
Integrated ERP and operational alignment
Shopify B2B functionality becomes significantly more powerful when connected to backend systems. We support integration with ERP to ensure real-time inventory sync, account credit limits, payment terms enforcement, order routing and fulfilment workflows. The result is your B2B store doesn't operate as a silo, instead it becomes part of your operational infrastructure.
03
Unified DTC and B2B architecture
Many brands struggle with whether to separate wholesale and DTC experiences. We architect systems that support single-store unified experiences, separate wholesale storefronts, headless or hybrid implementations, shared inventory across channels and distinct customer journeys. Our goal is to support growth without introducing unnecessary complexity.
04
Streamlines buyer experience
Modern wholesale buyers expect speed and clarity. We design UX specifically for B2B users to allow for quick order forms, bulk SKU input, reorder from past purchases, saved carts and clear pricing visibility. We combine operational rigor with thoughtful storefront design to reduce friction and increase reorder rates.
05
Global wholesale enablement
For brands expanding internationally, we design pricing and catalogue structures that support multi-currency price lists, cross-border tax rules, region-specific product availability, and localized buyer experiences. This is particularly valuable for brands moving between the US and Europe, where regulatory, tax, and pricing expectations differ significantly.
06
Data-driven optimization
B2B shouldn't be static. Which is why we make sure to analyze order frequency, account LTV, margin by pricing tier and product performance by customer segment. From there, we refine pricing tiers, catalogue structures and reorder flows to drive sustainable wholesale growth.
