The Challenge

Good Feels is a fast-growing THC and CBD beverage brand with a vibrant personality, playful product lineup, and a mission centered around helping customers discover a better way to unwind.

As the brand evolved, the existing ecommerce experience no longer reflected the energy, creativity, and personality that made Good Feels stand out in a rapidly growing category.

The team needed a Shopify storefront that felt as fun and approachable as the products themselves while maintaining a frictionless shopping experience that could support growth.

The Solution

Total Commerce partnered with Good Feels to execute a complete Shopify retheme focused on translating the brand's unique identity into a high-performing ecommerce experience.

Rather than reinventing the brand, our goal was to amplify what already made Good Feels special.

Key areas of focus included:

• Creating a more immersive and visually engaging storefront
• Incorporating the brand's playful aesthetic throughout the customer journey
• Improving navigation and product discovery
• Enhancing mobile usability and shopping flow
• Building a scalable foundation for future product launches and growth
• Maintaining a clean conversion-focused experience without sacrificing personality

The result was a storefront that feels unmistakably Good Feels: colorful, energetic, approachable, and memorable. The updated experience better showcases the brand's THC and CBD beverage offerings while creating a stronger emotional connection with shoppers. Good Feels offers a range of hemp-derived THC beverages, beverage enhancers, gummies, and merchandise, all designed to deliver a fun and approachable customer experience.

The Results

Since launching the new storefront, Good Feels has seen significant growth across the business, with the refreshed ecommerce experience providing a stronger platform for customer acquisition and long-term scaling.

Key outcomes include:

• Sales increased by 104%
• Orders increased by 150%
• Website traffic increased by 300%

While the overall conversion rate didn’t see that same level of growth, Good Feels has seen a substantial expansion in top-of-funnel traffic as the brand reached a much broader audience. Bringing significantly more new visitors to the site naturally introduces more first-time browsers who are earlier in their buying journey.

Rather than viewing conversion in isolation, the broader picture tells a much stronger story: the business is attracting dramatically more potential customers while generating substantially more orders and more than doubling revenue. The new storefront has created a scalable foundation that supports continued customer acquisition while accurately representing the personality of the Good Feels brand.

For emerging consumer brands, sustainable growth isn't just about converting a higher percentage of visitors, it's about reaching more of the right customers and creating an experience that turns increased awareness into long-term revenue. That's exactly what the Good Feels retheme was designed to achieve.