CRO

Conversion Rate Optimisation (CRO) Services

Traffic is expensive. Attention is limited. Competition is relentless.

If your ecommerce store isn’t converting at its highest potential, you’re leaving revenue on the table every single day.

At Total Commerce, we help ambitious ecommerce brands unlock measurable revenue growth through strategic, data-driven Conversion Rate Optimisation (CRO). We don’t guess. We don’t redesign for the sake of redesign. We build structured experimentation programs that turn insights into sustained performance gains.

01

Deep data analysis and insight gathering

We start by understanding how your store is actually performing. This includes funnel analysis (traffic-> product view->add to cart->checkout->purchase), revenue per visitor analysis, device and channel segmentation, behaviour flow analysis, heatmaps and session recordings, on-sight data analysis, customer feedback and survey insights. The goal? Identify where friction exists and quantify opportunity.

02

Conversion strategy and experiment roadmap

Not every idea deserves a test. We prioritize initiatives based on revenue impact potential, ease of implementation, statistical viability, and strategic alignment with your brand. You will receive a structured testing roadmap aligned to commercial outcomes.

03

A/B and multivariate testing

We execute structured experimentation programs including product page optimisation, PDP layout testing, trust signals, social proof positioning, checkout optimisation, cart abandonment reduction, subscription optimisation, landing page performance and mobile-specific UX improvements. Each test is properly designed, implemented, monitored and analysed for statistical significance.

04

UX and customer journey optimisation

High-converting stores remove cognitive load and friction. We optimise information hierarchy, navigation structure, filtering and search experience, page load performance, cross-sell and upsell placement, mobile UX and checkout experience. The result is a smoother journey that increases AOV and conversion rate simultaneously.

05

Continuous improvement and scaling

Winning tests are rolled out across the store. What we learn will inform future hypotheses. CRO becomes a growth flywheel:

Data > Insight > Experiment > Scale > Repeat

Who can benefit from our help

TCP’s CRO services are ideal for:

Growth-stage DTC brands

Shopify Plus merchants

Hybrid DTC/B2B businesses

Brands scaling paid acquisition

International ecommerce operators

Stores with significant traffic but flat revenue growth

If you’re investing in traffic but not seeing proportional revenue growth, CRO is likely your highest-ROI initiative.

Why Total Commerce?

01

Every CRO initiative is tied to clear commercial KPIs, growth strategy, and scalable testing that works within your platform and operations.

02

Conversion improvements strengthen every other marketing channel, helping your existing traffic generate more revenue.

03

Total Commerce identifies your biggest opportunities and builds a sustainable strategy focused on better conversion, not just more traffic.

Clients who have trusted Total Commerce with their Analytics & Reporting

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