PERFORMANCE REPORTING
Improved Performance Reporting with Total Commerce
In eCommerce, growth doesn’t come from more data, it comes from better decisions. And better decisions require clear, accurate, actionable performance reporting.
At Total Commerce, we help brands move beyond surface-level metrics and into meaningful performance insight. Our reporting frameworks are designed specifically for Shopify and Shopify Plus merchants who need clarity across marketing, merchandising, operations, and profitability. At Total Commerce we build reporting ecosystems that connect performance to decision-making.
01
Centralised data architecture
We unify your reporting across platforms such as Shopify/Shopify Plus, Google analytics and GA4, paid media channels (Meta, Google, TikTok, etc.), Klaviyo and lifecycle platforms as well as ERP and inventory systems. Instead of fragmented dashboards, you get one cohesive reporting environment.
02
Custom KPI frameworks built around your business
Every business is different. Total Commerce defines reporting based on growth stage, margin structure, channel mix, B2C vs B2B model, international expansion and subscription or repeat purchase model. We focus on metrics that actually drive enterprise value, including contribution margin by channel, customer acquisition cost (CAC), lifetime value (LTV), inventory turn and sell-through, AOV and version rate trends and revenue by market and channel. We ensure that your leadership team sees the metrics that matter the most.
03
Executive-level dashboards
Total Commerce builds clean, intuitive dashboards for founders and CEOs, marketing teams, e-Commerce managers and finance teams. These dashboards provide real-time performance visibility, weekly growth tracking, monthly board-ready summaries and clear performance commentary. No more exporting spreadsheets. No more manual reporting chaos.
04
Marketing performance attribution
Paid media often looks profitable, right until you analyse true contribution. We help brands align attribution models, compare platform-reported ROAs vs blended performance, identify diminishing returns, understand incremental lift, evaluate channel scalability. This ensures marketing investment decisions are grounded in financial reality.
05
Product and merchandising performance reporting
Growth is often hidden inside product data. We surface top and bottom performers, margin by SKU, category growth trends, attach rate and bundling opportunities and stock risk forecasting. By aligning merchandising performance with financial reporting, we help unlock scalable product strategies.
06
Forecasting and scenario planning
Strong reporting doesn't just explain the past, it predicts the future. Total Commerce builds forecasting models that allows you to project revenue by channel, model ad spend increases, forecast inventory requirements, evaluate international expansion and plan peak trading periods. This transforms reporting from historical review into strategic planning.
