Total Commerce Blog

Mastering Retention Marketing: From First Sale to Forever Fan

We asked our analytics and strategy specialist, Belinda, what retention marketing is. This is what she said: "Retention marketing is ancient—just ask the corner shop owner who remembered your name,...

A Quick Guide to the New Email Marketing Guidelines From Google and Yahoo

Google  and Yahoo have announced changes that require you to make changes before February 1, 2024 if you’d like to send emails from a branded email address. This blog explores the key components o...

The Significance of Checkout Optimization on Shopify: Enhancing Development, PPC, and Analytics for E-commerce Success

As an eCommerce online store owner you'll know that checkout optimization plays a pivotal role in the success of your business. As an essential aspect of the development process, it directly impact...