Total Commerce Blog

The Retention Audit: How to Identify Leaks in Your Customer Journey

Retention isn’t just about keeping customers, it’s about building a system that makes leaving feel like a mistake. Most brands bleed revenue quietly because they never take a hard look at the crack...

Core Web Vitals Deep-Dive: CLS, LCP & TTFB for eCommerce Success

Improving ecommerce performance isn’t just about sleek design or trendy branding, it’s about speed, stability, and user trust. Google’s Core Web Vitals (CWV) have become the gold standard for measu...

Mobile UX After iOS 18: 3 Quick Tests to See if Your Shopify Site’s Ready

Mobile UX has always been a moving target, and with the release of iOS 18, that target just shifted again. As of July, 2025, there are 1.56 billion active iPhone users in the world. If your Shopify...

5 Low‑Lift Speed Wins for Your Shopify Store Before Summer Sales

The summer shopping season is heating up, and every second counts! Page speed isn’t just a “nice to have”, it’s a revenue driver. Even marginal performance improvements can lead to higher conversio...

One Size Doesn't Fit All: Tailoring Your eCommerce Experience

Imagine walking into a store where everything is tailored just for you—your favorite music is playing in the background, the layout is designed to match your shopping habits, and the products you l...

Mastering Internal Linking: Elevate Your SEO Strategy in 2024

Internal linking is an essential component of SEO and user experience. It helps improve website navigation, distribute page authority, and enhance content discoverability. Although good SEO practic...

From Clicks to Customers: Top 5 CRO Tactics for eCommerce

If you have an eCommerce store, driving traffic to it is only half the battle. The real challenge lies in converting exploring visitors into paying customers. This is where Conversion Rate Optimiza...

UI vs. UX Design: What's The Difference?

Understanding the nuances of design is crucial for creating eCommerce websites that attract visitors and convert them into loyal customers. Two terms that frequently pop up in design discussions ar...

Shopify A/B Testing for Enterprises: What, Why, and How

If you're running a Shopify store, A/B testing is a powerful tool - you need it in your arsenal to drive your business to digital success. In this blog, we'll break down what A/B testing is, why it...