
Win‑Back Flow Tear‑Down for High-Performance Retention Marketing
Retention marketing is not about generic discounts or overused automations. It's about precision, timing, and relevance. A win‑back flow is one of the most underutilized but high-ROI lifecycle stra...

If you haven’t read our full breakdown on how to build a high-performing win‑back flow, start there: Win‑Back Flow Tear‑Down and Template for High-Performance Retention Marketing That article unpac...

If You're Using a Marketing Firm to Do Retention Marketing: Stop
Most brands don’t actually have acquisition and retention bundled under one roof. And when they do, retention is rarely the star of the show. The truth is, acquisition marketing is a different beas...