Total Commerce Blog
The Real Gap Isn’t Build Speed. It’s Interpretation
The Real Gap Isn’t Build Speed. It’s Interpretation
The Real Gap Isn’t Build Speed. It’s Interpretation
“We’ve solved for speed. We haven’t solved for understanding.” For years, building digital products was the bottleneck. Roadmaps stretched for...
If You're Using a Marketing Firm to Do Retention Marketing: Stop
Most brands don’t actually have acquisition and retention bundled under one roof. And when they do, retention is rarely the...
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Why Shopify’s B2B Login Functionality Signals a Smarter Future for Wholesale Commerce
For years, Shopify’s login experience was a point of friction for merchants, especially those managing wholesale or B2B relationships. Passwordless...
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Mastering Retention Marketing: From First Sale to Forever Fan
We asked our analytics and strategy specialist, Belinda, what retention marketing is. This is what she said: "Retention marketing is...
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When You Do Need a Shopify Agency — From a Top Shopify Agency in NYC
In our last blog, we made what might seem like a strange statement: You don’t always need a Shopify agency....
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Why You Don't Need a Shopify Agency, From a Top Shopify Agency in NYC
Does that sound counterintuitive? Total Commerce Partners is an expert Shopify Plus Partner, surely we should be pushing our eComm...
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Tariffs Are Back — Here’s What eCommerce Brands Need to Do Now
Tariffs aren’t just back—they’re biting. Or are they? At time of writing there could be tariffs, but there also could...
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Shopify REST API Deprecation: What It Means in (Relatively) Simple Terms
Change is inevitable in eCommerce technology, and Shopify is no exception. In a major strategic move, Shopify decided to deprecate...
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Why Shopify Migrations Fail: A Deep Dive into Common Pitfalls and How to Avoid Them
Migrating your eCommerce store to Shopify is an exciting step towards a more scalable and user-friendly platform. However, migrations are...
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Custom Themes vs. Shopify’s Framework: The Smarter Choice for Your Store
At Total Commerce Partners, we’ve worked with countless merchants who come to us frustrated by the limitations of their custom...
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Small Screens, Big Sales: The Power of Mobile Shopping
In the not-so-distant past, online shopping meant sitting at a desktop, browsing eCommerce websites, and painstakingly entering credit card details....
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Trust Sells: How to Make Your Shopify eCommerce Store Irresistible
Trust is the foundation of your successful online business. Without confidence in your brand, customers are less likely to complete...
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7 Reasons Why Your Brand Needs an App (No. It’s Not Just a Trend)
“There’s an app for that” has become a mantra, and there’s a reason for it. Did you know that over...
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Important Update: Shopify Pixel Management Changes
Shopify has announced an important update to how Google Analytics tags and Meta Pixels are managed. To ensure compliance with...
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Shopify Winter Editions: What Does It Mean for Q1 2025 eCommerce?
Twice a year, Shopify sets the tone for eCommerce innovation with its Editions announcements. Winter’s release is no exception, focusing...
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The Rise of Social Shopping: Transforming the eCommerce Landscape
Digital retail is only getting more fast-paced and the lines between social interaction and shopping are becoming increasingly blurred. Social...
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The Current State of Checkout UX: A Comprehensive Look at the Key Insights and Best Practices
The checkout experience can make or break a sale. A seamless, user-friendly checkout process is crucial for ensuring that shoppers...
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State of eCommerce: Where We Are and Where We're Heading in 2025
As 2024 winds down, eCommerce is doing what it does best- shifting, adapting, and evolving in response to changing consumer...
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Top 5 Shopify Returns Apps to Simplify Your eCommerce Operations
If you have an eCommerce store, you’ll know that returns are inevitable, but they don’t have to be a pain...
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Shopify’s Big Move: Attracting Large-Scale Brands and eCommerce Powerhouses
Shopify is on a roll—and not just with small and mid-sized businesses. This eCommerce leader is increasingly capturing the attention...
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Curated Ideas to Crush 2024 Holiday Sales with a Gift Guide
The holiday season is the golden opportunity for Shopify stores to maximize sales, and few tools are as effective as...
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Why Every Shopify Store Needs a Strong Return Policy
Imagine you’re buying a sweater online. You see it on the model, and it looks perfect—soft, stylish, exactly what you...
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The Impact of User-Generated Content on eCommerce Success
eCommerce customers are inundated with choices. For your online store to be successful, authenticity and trust are essential. One of...
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Building Customer Equity - The Key to Long-Term Success in eCommerce
As an eCommerce entrepreneur, you're likely aware that acquiring new customers is more costly than ever. Rising digital advertising costs...
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Black Friday & Cyber Monday: Your Ultimate Survival Guide for Staying Cool and Collected
When you work in eCommerce, Black Friday and Cyber Monday (BFCM) are some of the year's most intense, high-stakes events....
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Navigating Common eCommerce and Shopify Challenges
Running an eCommerce business, especially on Shopify, can feel like juggling flaming swords. There's inventory to manage, customers to acquire,...
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Why Auditing Your Shopify Store is Essential for eCommerce Success
Running a Shopify store can be rewarding, but achieving success requires more than just setting your shop up and adding...
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Why It's Time to Migrate from WordPress to Shopify
WP Engine's Ban Is Just the Tip of the Iceberg If you're running an online business on WordPress, you've probably...
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The Benefits of a Full-Service eCommerce Agency: Why It's Worth the Investment
eCommerce is evolving, and businesses are continuously seeking new ways to stay ahead of the competition. Whether you're an established...
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Fractional CTO Services - The Ultimate PAYG For Tech Success
Having a strong tech leader in your business is no longer a luxury—it's a necessity. However, hiring a full-time Chief...
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Dominate Black Friday & Cyber Monday: Insider Tips from Shopify Pros
Black Friday and Cyber Monday (BFCM) are the Super Bowl of eCommerce—a high-stakes game where the right moves can lead...
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b2b
B2B eCommerce on Shopify: Unlocking New Opportunities
eCommerce businesses increasingly recognize the need to expand their operations into the B2B (business-to-business) space. For many, Shopify has become...
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Why You Shouldn't Need jQuery and JavaScript Libraries
Web development continuously evolves with new tools and technologies emerging to streamline the development process and enhance user experiences. Among...
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One Size Doesn't Fit All: Tailoring Your eCommerce Experience
Imagine walking into a store where everything is tailored just for you—your favorite music is playing in the background, the...
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Mastering BFCM 2024: A Checklist for a Successful Holiday Season
Black Friday and Cyber Monday (BFCM) are pivotal for eCommerce, driving significant sales and engagement. With the 2024 holiday season...
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Mastering Internal Linking: Elevate Your SEO Strategy in 2024
Internal linking is an essential component of SEO and user experience. It helps improve website navigation, distribute page authority, and...
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From Clicks to Customers: Top 5 CRO Tactics for eCommerce
If you have an eCommerce store, driving traffic to it is only half the battle. The real challenge lies in...
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UI vs. UX Design: What's The Difference?
Understanding the nuances of design is crucial for creating eCommerce websites that attract visitors and convert them into loyal customers....
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Liquid vs. Hydrogen for Shopify Development Success
Shopify developers use two main technologies to create robust and dynamic online stores: Liquid and Hydrogen. These technologies serve distinct...
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Why You Need a Full-Service eCommerce Agency for Your Business
Setting up and running an online store is more than just listing products and hoping customers will come. It's about...
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Shopify A/B Testing for Enterprises: What, Why, and How
If you're running a Shopify store, A/B testing is a powerful tool - you need it in your arsenal to...
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How to Preserve Your UA Data Before the July 2024 Deadline
You've successfully transitioned from Universal Analytics (UA) to Google Analytics 4 (GA4) due to the mandatory switch enforced by Google....
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b2b
Shopify B2B: An End-To-End Solution with a Key Enhancement Geared for ACH
Updated on 10/23/15 to include new information about ACH Payments and Shopify We know how versatile, user-friendly, and robust Shopify...
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b2b
Migrating Your eCommerce Store from Magento to Shopify
So, you've decided to take the plunge and switch gears from Magento to Shopify for your online store—it's a pretty...
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Best Practices for Checkout Extensibility in Shopify: Dos and Don'ts
Checkout extensibility is a bit of a buzzword. While it is true that every checkout should be optimized, checkout extensibility...
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Events
Event: Women Shaping eCommerce - Pixels & Prosecco May 20, 2024
A natural extension of the eCommerce Standup podcast, Pixels & Prosecco is a new initiative from Bel and Daria. We're...
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Events
EVENT: eComm Coffee Collective with Yotpo - May 8, 2024
Yay! It's the May eComm Coffee Collective with Yotpo and Total Commerce Partners. Join us on May 8, at Honeybrains, Noho...
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The Future of Checkout on Shopify - Streamlining Purchases
In eCommerce, the checkout process is the pinnacle - it is the moment of truth for online retailers. It's the...
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PRESS RELEASE: Setting Shopify eCommerce Solutions Ablaze
Total Commerce is igniting the digital scene with a rebrand and relaunch. Formerly known as TVP eCommerce, we are now...
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What is a Shopify Audit? Optimizations for eCommerce Success
Are you a Shopify store owner? You need more than just a visually appealing Shopify website. Online store owners have...
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Shopify Editions Winter ’24
Twice a year, Shopify announces its new or updated product features. These features represent what Shopify is doing to support...
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It's no secret. Daria shops. A lot. She decided to share her thoughts not just on the products she's pruchased, but on the process of buying these products.
This is where you go if you want a scolding. Belinda explores various topics including macroeconomic theory, tailoring, and occasional rants about ecommerce.