Design Collaboration for e-Commerce

Design for Conversion. Elevate for Growth.

Great design isn’t just about how your brand looks, it’s about how it performs.
At Total Commerce Partners, we approach design as a growth lever. Whether you need conversion-focused UX, elevated brand storytelling, or seamless collaboration with your internal team, we plug in where you need us most.
Because the best-performing brands don’t choose between beauty and performance, they build both, intentionally.

Our Design Collaboration Framework

1. Discovery & Alignment
We start by understanding your goals: conversion, brand elevation, wholesale expansion, or all of the above. Then we align design direction with business objectives.

2. Experience Mapping
We map your customer journeys across DTC and wholesale touchpoints, identifying friction, drop-offs, and missed opportunities.

3. Design Execution
Whether in-house or through partners, we execute designs that balance usability, performance, and brand expression.

4. Iteration & Optimization
Design is never “done.” We continuously refine based on real performance data, user behavior, and testing insights.

Our Collaborative Design Model

*Conversion-Focused Design (Built In-House)
We design with intent, grounded in data, behavior, and performance.
-Optimized product detail pages (PDPs)
-Streamlined navigation and site architecture
-Checkout flow improvements to reduce friction
-Mobile-first, speed-optimized UX
-A/B testing and iterative design improvements
Every decision is tied to metrics: conversion rate, AOV, and LTV.

*Brand & Creative Partnerships (When You Need More)
When the brief calls for something bigger, more expressive, or more brand-forward, we collaborate with best-in-class creative partners.

-One of One
For brands that need bold, distinctive creativity that stands apart. Think high-impact visual identity, campaign-driven design, and elevated storytelling that captures attention in competitive retail environments.
-Unified Field
For brands looking to refine and scale a cohesive identity across channels. Strategic branding systems, consistent design language, and scalable creative frameworks that work across DTC, wholesale, and beyond. We bring these partners in seamlessly, managing the relationship so you don’t have to.

*Working With Your Internal Team (Or Existing Agency)
Already have designers in-house or an agency you love? Perfect.
We’re built to collaborate, not replace.
-Partnering with internal design teams to align on conversion strategy
-Supporting existing agencies with eCommerce-specific UX expertise
-Providing CRO insights to guide design decisions
-Acting as the bridge between design, development, and marketing
No turf wars. No silos. Just aligned execution.

When Do You Need Design Collaboration and Why Total Commerce Partners?

If your brand is growing, your design needs evolve fast.
You may need support if:
-Your site looks good but doesn’t convert
-Your wholesale presence lacks visual impact
-Internal teams are stretched thin
-Your brand feels inconsistent across channels
-You’re replatforming or redesigning your storefront
-You want to test and optimize without slowing down

Most agencies treat design as a deliverable. We treat it as a performance engine.
Because we sit at the intersection of UX, development, lifecycle marketing, and retention, our design decisions aren’t subjective, they’re strategic. We design for conversion, not just aesthetics. Our integrations are seamless with internal teams and external partners. We scale design alongside your growth strategy and we bring in the right creative firepower when needed
We don’t just make things look better. We make them work better.

Clients who have trusted Total Commerce

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We make things that work better and last longer. Our products solve real problems with clean design and honest materials.

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