This episode should really have been titled: Why We Hate ROAS! This week we share a conversation with Founder & CEO of Omniconvert and CVO Academy. Valentin provides significant insight into the why conversion rate should not be your only KPI and why Customer Lifetime Value should be more important. Conversion and retention are key areas for any eComemrce entrepreneur and agency. Check out Omniconvert: omniconvert.com AND CVO Academy: https://academy.omniconvert.com/courses/cvo-course or follow Valentin on LinkedIn for his business insights: https://www.linkedin.com/in/valentinradu/

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