Shop Here For The Holidays - 8 eCommerce Stores We Love

Shop Here For The Holidays - 8 eCommerce Stores We Love

Need inspiration for buying the perfect gift this festive season? Look no further! We've got you covered with the TVP eCommerce 2023 Gift Guide.

Klaviyo + TVP NYC + Shopify = TOTAL Commerce

Klaviyo + TVP NYC + Shopify = TOTAL Commerce

A Heartfelt Thank You To Those Who Joined Us At Our Inaugural Food & Beverage Event!  The conversations, insights, and innovative ideas exchanged during the event underscored the pivotal role ...

GA4 Basics for eCommerce Stores: Conversions (What, How and Where)

GA4 Basics for eCommerce Stores: Conversions (What, How and Where)

Leveraging GA4 to Monitor Conversion Rates: A Technical Guide for Non-Technical eCommerce Store Owners Google Analytics 4 (GA4), the latest iteration of Google's popular web analytics service, has ...

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The Significance of Checkout Optimization on Shopify: Enhancing Development, PPC, and Analytics for E-commerce Success

As an eCommerce online store owner you'll know that checkout optimization plays a pivotal role in the success of your business. As an essential aspect of the development process, it directly impact...

Is Your Online Store Carbon Neutral? A Carbon-Neutral Platform for eCommerce

Is Your Online Store Carbon Neutral? A Carbon-Neutral Platform for eCommerce

Connecting Climate Change and Digital Tech More and more companies are hopping on to the climate-cool bandwagon and putting green policies and eco-friendly practices in place. Being one step ahead ...

AR in eCommerce. It's a Trend, But Will it Ever Really be Useful?

AR in eCommerce. It's a Trend, But Will it Ever Really be Useful?

AR in eCommerce. It's a Trend, But Will it Ever Really be Useful? With 2021 ushering in a new era of fun and functional tech advancements, the world feels like the future has finally arrived. We on...

Heatmaps for eCommerce Websites - Do They Work? (eComm Basics)

Heatmaps for eCommerce Websites - Do They Work? (eComm Basics)

A Comprehensive Guide to Heatmaps A Heatmap is an excellent tool for visualizing complex statistical data. It helps digital shop owners to understand what users do on their website, for example: W...

Why You Should Scale Your Shopify Store With Data-Driven Decisions

Why You Should Scale Your Shopify Store With Data-Driven Decisions

Why You Should Scale Your Shopify Store With Data-Driven Decisions In eCommerce, guesswork does not work. To take your digital store to the next level, you should base decisions on data, not specul...

Shopify vs. Etsy - Which One is Best? (Complete Guide)

Shopify vs. Etsy - Which One is Best? (Complete Guide)

If you're reading this guide, chances are you have to decide how and where you will sell your products online. If you've narrowed it down to Shopify and Etsy, you'll soon learn that the two have a ...

7 Formidable Women in eCommerce

7 Formidable Women in eCommerce

The TVP NYC Stand-Up Podcast has been so much fun, and we've had some ridiculously awesome episodes. Our Women in eComm series is one of our all-time favorites. In it, we feature some of the most i...

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Can Merchants Sustain the Coming Etsy Fee Hike?

After a record-breaking fourth quarter in 2021, Etsy announced a significant transaction fee increase for sellers. From April 11th, 2022, seller fees would increase from 5% to 6.5% on the total ord...

Social Commerce - Does It Help or Hinder Sales on Site?

Social Commerce - Does It Help or Hinder Sales on Site?

Social commerce is the process of buying and selling products and services directly within social media platforms. This model moves social media beyond its traditional role and gives shoppers the o...