Data AnalyticsWhy Auditing Your Shopify Store is Essential for eCommerce Success

Why Auditing Your Shopify Store is Essential for eCommerce Success

Running a Shopify store can be rewarding, but achieving success requires more than just setting your shop up and adding products. Continual auditing ensures your store functions optimally and meets...

Data AnalyticsHow to Preserve Your UA Data Before the July 2024 Deadline

How to Preserve Your UA Data Before the July 2024 Deadline

You've successfully transitioned from Universal Analytics (UA) to Google Analytics 4 (GA4) due to the mandatory switch enforced by Google. While the transition may have been challenging for some, o...