“There’s an app for that” has become a mantra, and there’s a reason for it. Did you know that over 80% of your eCommerce traffic comes from mobile devices? Yet, here’s the catch: the conversion rate on mobile web is just half of what you achieve on your desktop site. This gap is a major problem for brands looking to capitalize on their mobile audience.
Your brand’s presence on mobile isn’t just optional anymore—it’s essential. A branded app is the solution to this challenge, offering a seamless and optimized experience that turns mobile traffic into loyal customers. It’s about so much more than just looking cool in the App Store. Here’s why your brand absolutely needs an app:
1. Cut Acquisition Costs Like a Pro
Customer acquisition is one of the biggest challenges (and expenses) for any brand. But what if there was a way to trim those costs while maximizing your reach? Enter your very own app. By providing a seamless, branded experience directly on your customer’s device, you’re creating a direct line to your audience—no middlemen, no sky-high ad spends.
Apps not only allow you to re-engage customers more effectively than traditional methods like email but also work smarter by sharing data with platforms like Meta and Google Ads. This data helps optimize their algorithms, enabling you to target the right audience and lower customer acquisition costs (CAC).
Additionally, mobile apps boast 25% higher login rates, making it easier to collect valuable email addresses for retargeting. With tools like push notifications (more on that below), your app becomes a marketing powerhouse that’s always within reach—literally.
2. Push Notifications: The Ultimate VIP Pass
Imagine being able to whisper in your customer’s ear about your latest drop, an exclusive sale, or a flash deal. That’s the magic of push notifications. Unlike emails, which can languish unopened, push notifications land directly on your customer’s screen, making them impossible to ignore.
Push notifications go beyond just announcements—they help you take control of the middle and bottom funnel of your customer journey. Automated Abandoned Cart Notifications, for instance, can recover lost sales effortlessly. Plus, they’re a cost-effective alternative to SMS, allowing you to engage customers without inflating your communication expenses.
For brands with drop-based models or loyalty programs, push notifications are a dream come true. Early access to new products? Check. Special deals for your most loyal customers? Double check. With a well-timed nudge, your app can create urgency, drive sales, and keep your brand top-of-mind.
3. Streamline Subscription Management
Subscriptions are the holy grail of customer loyalty and predictable revenue. But managing them? That’s another story. With an app, subscription management becomes a breeze for both you and your customers. Integrations with subscription platforms mean fewer headaches, a smoother user experience, and happier customers who are less likely to churn.
An app simplifies billing, upgrades, and renewals while offering the kind of transparency and control that customers love. It’s like giving your subscription model a turbo boost.
4. Boost Customer Lifetime Value (CLTV)
Your app isn’t just a tool; it’s a relationship builder. By fostering deeper connections with your customers through personalized experiences, you can significantly increase their lifetime value. Apps provide endless opportunities for tailored content, loyalty programs, and upselling—all wrapped in a seamless, user-friendly package.
Studies consistently show that app users are more engaged and spend more over time than their web-only counterparts. When customers feel like VIPs, they’ll keep coming back—and spending more.
5. Skyrocket Conversion Rates
Did you know that mobile apps convert at a significantly higher rate than mobile websites? The numbers don’t lie. With fewer barriers to purchase and a smoother checkout experience, apps are optimized to turn browsers into buyers.
Features like saved payment details, one-click purchasing, and personalized product recommendations create a frictionless shopping experience. And let’s face it: the fewer hoops customers have to jump through, the more likely they are to hit that “Buy Now” button.
6. Enhance Customer Insights with Data
An app isn’t just a tool for your customers; it’s a goldmine for your business. Apps collect 25x more data compared to other platforms, thanks to higher login rates. This treasure trove of information syncs seamlessly with your Customer Data Platform (CDP), empowering you to run highly effective email and SMS flows.
By analyzing in-app behavior, you gain deeper insights into user preferences, purchasing habits, and engagement patterns. These insights enable you to fine-tune your marketing strategies, improve product offerings, and deliver the right message to the right person at the right time. With an app, you’re not just meeting your customers’ needs—you’re anticipating them.
7. Stay Top-of-Mind (and Top-of-Phone)
When your app lives on a customer’s home screen, your brand becomes a constant presence in their daily life. That’s prime real estate, folks. Even if they’re not actively shopping, your logo’s presence serves as a subtle reminder of your brand’s value.
With features like in-app content, exclusive offers, and community engagement, your app becomes a hub where customers want to spend their time—and money.
Why Appbrew Is the Perfect Partner
Building an app might sound daunting, but it doesn’t have to be. That’s where our preferred partner Appbrew comes in. According to Appbrew, they’re the “Best Shopify No-Code Mobile App Builder.” We love them! Their platform makes creating and managing a branded app as easy as brewing your morning coffee (pun intended). With a focus on seamless integrations, intuitive design, and robust features, Appbrew empowers brands to unlock the full potential of mobile commerce.
From reduced acquisition costs to sky-high conversion rates, an app is more than just a nice-to-have—it’s a must-have. And with Appbrew by your side, you’re not just keeping up with the competition—you’re leaving them in the dust. So, what are you waiting for? It’s time to make your brand’s app dreams a reality.
