Bel interviews Jonny Holsten from South Mountain Messaging about his work as a Storybrand guide and the importance of making the customer the hero of your brand story and not your brand!
Listen on Spotify:
![[Interview] Jonny Holsten: Storybrand Guides for eCommerce](http://totalcommerce.partners/cdn/shop/articles/Jonny_Holsten_Storybrand_Guides_for_eCommerce.png?v=1704908288&width=1500)
Bel interviews Jonny Holsten from South Mountain Messaging about his work as a Storybrand guide and the importance of making the customer the hero of your brand story and not your brand!
Listen on Spotify: