![[Interview] Effie Asafu-Adjaye from Beautiful Sparks](http://totalcommerce.partners/cdn/shop/articles/Interview_Effie_Asafu-Adjaye_from_Beautiful_Sparks.png?v=1704902019&width=3840)
Daria and Bel talk to Effie Asafu-Adjaye, founder of Beautiful Sparks, about the importance of brand as a community builder. We talk the differences between brand strategy and brand identity and Effie divulges some of the best advice for new brands getting started. Visit Effie at beautiful-sparks.com.
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